As Art Director at Going, I lead creative campaigns that inspire travel and connect people with unique experiences. From initial concept to final design, I focus on crafting visuals that resonate with travelers and make each journey memorable.

Going

Branding
Art direction
App design

Illustration
Campaigns
Social

Social media

Campaigns

Illustration

Merch

Person holding a beige travel tote bag with blue handles, wearing a cream sweater, white pants, and black high-top sneakers, standing on a cobblestone surface.
A woman wearing a red baseball cap with white text, a cream-colored sweater, and colorful oversized mittens, covering her face with a playful expression. The background features vertical wooden slats.
A young man wearing glasses and a light-colored sweatshirt with a graphic design of cartoon characters and text that reads 'GONG Travel Club Washington D.C. 2024' stands outdoors on a street with houses and trees in the background.

Video

Creative Director: Kimberley Fred Copy: Kylie Ruffino Animator: Tigran Manukyan